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COMM-G480, Communication Capstone

This section is for my Capstone course. We conducted a group project about consumerism. This course has allowed me to apply my communication expertise to a real world problem. We chose to specify our project on the effects of the conscious consumer.

Showcase 1

Intervention Presentation

This artifact is the presentation my group created about conscious consumerism. Originally, our plan was to have a guest speaker but we had to roll with the punches and create a presentation instead. We divided the work and each created a mock ad for demonstration.

The slides I created were the call to action and the survey.

What I learned

First, the presentation demonstrated my ability to collaborate with others (LOC 10). Initially, there was some turbulence within our group. However, we quickly got over this and worked together to produce a project we are all proud of. We effectively communicated for equal participation or helped carry the project when members were indisposed. From this experience I learned how to continue to product good work after tension. I also learned how to build good relationships despite a rocky first meeting. 

Communication Studies Abilities

The following criteria was met with these articles:​​

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  • Identify and discuss communication theory, perspectives, principles, and concepts.

  • Effectively apply skills and knowledge learned in communication studies coursework to practical collaborative and professional efforts.

  • Apply communication skills to embrace difference and influence public issues.

  • Critically analyze and create practical and meaningful messages appropriate to audience, purpose, and context.

Showcase 2

Presentation Mock Ad

This artifact is the mock ad I created for my capstone presentation. The first challenge I had to overcome was the fact that I had never used Canva before. It was also difficult narrowing down the brand / topic I wanted to use for my mock ad. 

switch to eco-friendly resusable bags for your grocery shopping (1).png

The point of the mock ad was to demonstrate how bigger corporations could implement conscious consumerism into their branding and marketing. 

What I learned

This artifact demonstrated my ability to create a message for different audiences, purposes, and contexts (LOC 4). I learned how to use Canva and created a mock ad that I think is done well. This helped my skills in learning unfamiliar technologies which will be useful especially when training for a new job. Learning new systems and being able to adapt and create the needed messages is integral.

Communication Studies Abilities

The following criteria was met with these articles:​​

​​​

  • Effectively apply skills and knowledge learned in communication studies coursework to practical collaborative and professional efforts.

  • Apply communication skills to embrace difference and influence public issues.

  • Critically analyze and create practical and meaningful messages appropriate to audience, purpose, and context.

Showcase 3

Survey

This artifact is the survey our group created for our intervention. Since I was also enrolled in Intro to Communication Research Methods I was able to give a lot of pointers to make our survey better.

The survey helped gather the data we need for our final paper to determine the success of our intervention

What I learned

Creating the survey demonstrated my ability to use communication research methods to explore (LOC 3). This challenged my ability to design a research method and conduct research. I learned how to work with others to create a survey. I also learned how to draft relevant questions to receive answers that are useful to the study. This is demonstrated through our final paper which uses the survey results to determine the success of our intervention.

Communication Studies Abilities

The following criteria was met with this article:​​

​​​

  • Identify and discuss communication theory, perspectives, principles, and concepts.

  • Effectively apply skills and knowledge learned in communication studies coursework to practical collaborative and professional efforts.

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